Privacy Policy

Effective Date: 22/02/26
Last Updated: 22/02/26

1. Introduction

This Privacy Policy explains how The Guest Edit (“we”, “us”, “our”) collects, uses, and protects your personal data when you visit or make a purchase from www.theguestedit.co.uk (the “Website”).

We are a sole trader business registered in the United Kingdom.

Data Controller:
Marc Farrell trading as The Guest Edit.
Email: marc@theguestedit.co.uk
Location: Brighton, England

We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Personal Data We Collect

We may collect and process the following data:

A. Information You Provide to Us

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment details (processed securely via third-party providers)

  • Account login details (if applicable)

  • Messages sent via contact forms or email

  • Newsletter subscription details

B. Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address

  • Browser type and device information

  • Pages viewed and time spent on site

  • Referring website

  • Cookies and tracking data

C. Information from Third Parties

We may receive information from:

  • Payment providers (e.g., Stripe, PayPal, Shopify Payments)

  • Advertising platforms (e.g., Meta/Facebook, Instagram, Google Ads)

  • Analytics providers (e.g., Google Analytics)

3. How We Use Your Information

We use your personal data to:

  • Process and fulfil orders

  • Deliver products internationally

  • Provide customer support

  • Send order confirmations and updates

  • Prevent fraud and secure transactions

  • Improve website functionality and performance

  • Send marketing communications (if you opt in)

  • Run and optimise paid advertising campaigns

  • Comply with legal obligations

4. Legal Basis for Processing (UK GDPR)

We rely on the following legal bases:

  • Contractual necessity – to process orders and provide services

  • Legitimate interests – to improve our business and prevent fraud

  • Consent – for email marketing and certain cookies

  • Legal obligation – for tax and accounting requirements

5. Marketing Communications

If you subscribe to our newsletter or marketing updates, we may send you emails about products, promotions, or updates.

You can unsubscribe at any time by:

  • Clicking the unsubscribe link in any email

  • Contacting us directly

We do not sell your personal data to third parties.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable website functionality

  • Analyse traffic (e.g., Google Analytics)

  • Support advertising and remarketing (e.g., Meta Pixel, Google Ads)

You may manage or disable cookies via your browser settings.

Where required by law, we request your consent before placing non-essential cookies.

7. Sharing Your Data

We may share your data with trusted third parties including:

  • Payment processors

  • Shipping and fulfilment providers

  • Ecommerce platform providers (e.g., Shopify)

  • Email marketing platforms

  • Advertising platforms (Meta, Google)

  • Professional advisers (accountants, legal advisers)

These providers only process data as necessary to perform their services.

8. International Transfers

As we sell internationally and may use global service providers, your personal data may be transferred outside the UK.

Where data is transferred internationally, we ensure appropriate safeguards are in place, such as:

  • UK-approved Standard Contractual Clauses

  • Transfers to countries with adequacy decisions

9. Data Retention

We retain personal data only as long as necessary to:

  • Fulfil orders

  • Meet legal, tax, and accounting obligations

  • Resolve disputes

  • Enforce agreements

Financial transaction records are typically retained for at least 6 years to comply with UK tax law.

10. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Request deletion of your data

  • Restrict processing

  • Object to processing

  • Withdraw consent (where applicable)

  • Request data portability

To exercise your rights, contact us at:
[Your contact email]

If you are unhappy with how we handle your data, you may lodge a complaint with the Information Commissioner’s Office (ICO):

https://www.ico.org.uk

11. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including secure hosting and encrypted payment processing.

However, no online transmission is completely secure.

12. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.